In February 1928 the Model J designation
was born. The newly revived Duesenberg company set about to produce
the Model J, which debuted for the first time on December 1 at the
New York Car Show of 1928. In Europe, it was launched at the "Salon
de l'automobile de Paris" of 1929. The first, and at the time of the
New York presentation, the only example made of the series, the
J-101, was a LeBaron sweep panel dual cowl phaeton finished in
silver and black. When the Depression hit in October 1929, only some
200 cars had been built. An additional 100 orders were filled in
1930. Thus, the Model J fell short of the original goal to sell 500
cars a year.
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