In the late 1960s, Ford set about
developing the third-generation Cortina, the Mark III, which would
be produced in higher volumes than before, following the recent
merger of Ford of Britain and Ford of Germany into the modern-day
Ford of Europe. The car marked the convergence of the German Taunus
and British Cortina platforms with only minor differences between
the two, hence the car's internal name TC1, standing for
Taunus-Cortina.
The Mark III Cortina was inspired by the contemporary coke bottle
design language which had emanated from Detroit – the car sported
similar fluted bonnet and beltline design elements to the North
American Mercury Montego and Ford LTD of the same era. It replaced
both the Mark II Cortina and the larger, more expensive Ford
Corsair, offering more trim levels and the option of larger engines
than the Mark II Cortina.
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