The Viper was conceived as a
historical take on the classic American sports car. The iconic AC
Cobra was a source of inspiration, and the final version of the
Viper bears this out with its powerful engine, minimalist
straightforward design, muscular and aggressive styling, and high
Some saw claims to kinship with the Cobra as a marketing exercise,
ignoring that Carrol Shelby was heavily involved in the initial
design of the Viper, and subsequent design of the Viper GTS coupe.
Notably, the later (1996 through 2002) Viper GTS coupe took a few
design cues from the Pete Brock designed Shelby Cobra Daytona.
Though the proportions seem similar at first glance, the designs are
quite unique. Carrol Shelby was key in the development of the R/T 10
as well as having a hand in the development of the GTS model.
It is also mentioned in some sources that the Charger MkIII Concept
car from 1970 was an inspiration for the design